Amouage
Founded 1983
Amouage was founded in Muscat in 1983 by the Albusaidi family, at the request of Sultan Qaboos, as 'The Gift of Kings'. Its perfumes are made at its own factory in the Rusayl area of Muscat, and frankincense and rose are central to the house style. It is owned by the Omani SABCO Group, and its first ever boutique, at the Sabco Centre in Qurum, reopened in 2025 after a redesign.
Hours and prices change, so check with the shop before you go.
Sources (7)
- Amouage: about us
- Amouage: our story
- Wikipedia: Amouage
- Yahoo Lifestyle (WWD): Amouage returns to its roots with historic flagship reopening
- Oman Observer: Amouage reveals new flagship boutique in Mall of Oman
- National Geographic: Discover Oman through its perfumes and ancient aromas
- Amouage: places to buy
Amouage, the gift of kings made in Muscat
Amouage was founded in Muscat, Oman, in 1983 by the Albusaidi family, at the request of Sultan Qaboos bin Said. The house calls its purpose the Gift of Kings, and its Gold Man was the Sultan's gift to kings and princes around the world. Sayyid Badr was the founding chairman, and his brother Sayyid Khalid took over in 2003. The company is run by Oman Perfumery LLC, part of the Omani SABCO Group.
Its perfumers compose in Paris, Grasse, Geneva and New York, and the perfumes are blended by hand and aged at the Amouage Manufacture in Muscat, a building that opened in December 2012. Visitors there can watch the work from maceration to bottling and packaging. Most scents rest for weeks before bottling: Gold Woman gets three weeks of maceration and three of maturation. Rose, frankincense and ambergris form the house triad.
In Muscat, its first boutique, at the Sabco Centre, reopened in March 2025 after an 18 month redesign, with a 7 metre sculpture of a frankincense tree at its centre. It has another of its own boutiques on the third floor of the Mall of Oman, and the Manufacture and Visitors' Centre in Seeb is open on weekdays from 8:30 to 16:30. On its international site a 100 ml bottle costs US$395. Try Gold Man first: it carries Omani rock rose, Hojari frankincense and golden ambergris.
- Gold ManThe scent Sultan Qaboos gave to kings and princes, with Omani rock rose, Hojari frankincense and ambergris.
- GuidanceA new reading of the house triad of rose, frankincense and ambergris, which won several awards in 2024.
- Interlude ManChaos and disorder in a spicy, woody scent, with a moment of calm hidden at its heart.
- Epic WomanThe old legends of the Silk Road from China to Arabia, told as a spicy oriental.
- Dia ManA quiet chypre inspired by the natural wonders of Oman.
Where to buy
- Own flagship boutique, Sabco Centre, Al Qurum, Muscat (Sat to Thu 9:00 to 22:00, Fri 13:00 to 22:00)
- Own boutique, 3rd floor, Mall of Oman, Bawshar Street, Muscat (Sun to Thu 10:00 to 22:00, weekends 10:00 to midnight)
- Shop at the Amouage Manufacture and Visitors' Centre, Seeb, Muscat (weekdays 8:30 to 16:30, closed weekends and public holidays)
- Own boutique, Muscat Duty Free, Muscat International Airport (open 24 hours)
In our city guides
- Amouage Mall of Oman boutique (Boutique, Muscat)
- Amouage Sabco Centre flagship (The Sacred Tree) (Boutique, Muscat)
- Amouage Perfume Manufacture and Visitors' Centre (Museum, Muscat)