ScentedHerePerfumes of the place

What perfume to buy in Seoul

Blend your own bottle in a Bukchon hanok, then visit the Itaewon flagship of a young Seoul perfume house.

Guide last checked 29 Sept 2026. Every fact links to its source.

A sloping lane of traditional hanok houses in Bukchon Hanok Village, Seoul, at sunrise
SOUTH KOREAKRSEOUL

Houses worth bringing home

LOESeoul · 2019

LOE

Checked 3 Nov 2026
Seoul · since 2019

LOE stands for Life On Earth, a Seoul fragrance brand known for easy everyday scents such as White Shirts, Peach & Tea and Harsh Green. It runs its own shops in Myeongdong, Seongsu, Hannam, Dosan and Yeonnam in Seoul.

Where to buy
  • LOE Myeongdong, 3 Myeongdong 6-gil, Jung-gu, Seoul (11:00 to 22:30)
  • LOE Seongsu, 57 Yeonmujang-gil, Seongdong-gu, Seoul (11:00 to 21:00)
  • LOE Hannam, 58-7 Itaewon-ro 54-gil, Yongsan-gu, Seoul (11:00 to 20:30)
  • LOE Dosan, 35 Eonju-ro 164-gil, Gangnam-gu, Seoul (11:00 to 21:00)
  • LOE Yeonnam, 11 Yeonhui-ro 1-gil, Mapo-gu, Seoul (11:30 to 21:00)
  • loe-cosmetics.com (online)
Sources (6)
YoussofulSeoul

Youssoful

Checked 3 Nov 2026
Seoul

Youssoful is a Seoul perfume house whose main line is 50 ml extrait de parfum, with scents such as Saint Moritz and Je T'aime. It has its own shops in Hannam, Apgujeong, Yeonnam and Samcheong in Seoul, and in Jeonpo in Busan.

Where to buy
  • Youssoful Hannam, 23 Itaewon-ro 49-gil, Yongsan-gu, Seoul
  • Youssoful Apgujeong, 1F, 32 Eonju-ro 168-gil, Gangnam-gu, Seoul
  • Youssoful Yeonnam, 28 Yeonhui-ro 1-gil, Mapo-gu, Seoul
  • Youssoful Samcheong, 1F, 15 Bukchon-ro 5ga-gil, Jongno-gu, Seoul
  • Youssoful Jeonpo, 15 Jeonpo-daero 209beon-gil, Busanjin-gu, Busan
Sources (8)

Where to buy them

Flagship boutiques and perfume shops in Seoul.

Boutique · Hannam, Yongsan-gu

Borntostandout flagship

The flagship of this bold Seoul niche house, the store its official site lists.

Where
1F, 43-1 Itaewon-ro 55-gil, Yongsan-gu, Seoul (Hannam, Yongsan-gu)
Last checked 10 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (1)
Boutique · Yeonnam-dong

Youssoful Yeonnam

Youssoful's own shop in Yeonnam, near Hongik University station. It sells the house's 50 ml extraits and its home and body range.

Where
28 Yeonhui-ro 1-gil, Mapo-gu, Seoul (Yeonnam-dong)
Hours
Daily 11:00 to 21:30
Price
50 ml extrait de parfum 63,000 won
Last checked 3 Nov 2026

Hours and prices change, so check with the shop before you go.

Sources (4)
Or make your own

6 Seoul workshops, compared

Blend your own scent with an expert and take the bottle home. Check the booking page for the current price. How prices compare in other cities.

An engraving from the 1600s: two women seated under a tree smell the flowers they have gathered
Odoratus. Engraving, 1600s
Samcheong, Jongno-gu

Greedy Scent Bukchon

A studio near Anguk station where staff guide you through the notes and you leave the same day with a 50 ml bottle. A travel guide says classes run in English. A second studio is in Yeonnam near Hongdae.

Length
About 70 minutes
Take home
50 ml eau de parfum
Where
1F, 12-1 Samcheong-ro 4-gil, Jongno-gu, Seoul
Hours
Daily 12:00 to 20:00
Checked 29 Sept 2026
Sources (2)
A copperplate engraving of geranium from Basilius Besler's Hortus Eystettensis, the great garden book of 1613
Geranium. Besler, Hortus Eystettensis
Hapjeong, Mapo-gu (near Hongdae)

Aromind

Aromind offers a perfume-making workshop in Seoul where visitors create their own scent.

Length
1 to 1.5 hours
Take home
50 ml eau de parfum and a 10 ml tester
Where
서울특별시 마포구 토정로5길 22
Price50,000 won per person (class in Korean, booked on its own site); the Airbnb class shows from US$57 per guest
Book this workshop: Aromind
Checked 3 Nov 2026
Sources (4)
A copperplate engraving of geranium from Basilius Besler's Hortus Eystettensis, the great garden book of 1613
Geranium. Besler, Hortus Eystettensis
Yeonnam-dong (also a Bukchon branch)

Greedy Scent

A guided perfume workshop where you pick from 36 scents and blend your own fragrance in about 70 minutes. Classes run at branches in Yeonnam-dong and Bukchon and cost 50,000 KRW per person.

Length
Approximately 70 minutes
Take home
50ml bottle
Where
2F, Donggyo-ro38-gil 26-6, Mapo-gu, Seoul
Hours
12:00-20:00 daily
Price50,000 KRW per person
Book this workshop: Greedy Scent
Checked 31 Oct 2026
Sources (3)
A copperplate engraving of carnation from Basilius Besler's Hortus Eystettensis, the great garden book of 1613
Carnation. Besler, Hortus Eystettensis

Noksen perfume workshop

A small class where you choose six of 48 scents, including Korean notes such as hanji and omija, and blend them in layers. Hosted in Korean and English.

Length
About 1.5 hours
Take home
50 ml bottle, wrapped in Korean hanji paper
PriceFrom 65,000 won (Airbnb listing)
Book this workshop: Noksen perfume workshop
Checked 29 Sept 2026
Sources (1)
An engraving of a young woman beside a vase of tulips on a balustrade, looking out over a formal flower garden
Ver Veneris. 1600s
Seongsu

Lumiere Parfum Seongsu (뤼미에르 퍼퓸 성수)

A one-day class with a blending instructor: you smell 30 materials (36 in Premium B), then blend your own 50 ml eau de parfum. Book a time slot on Fever.

Length
About 1 hour
Take home
50 ml eau de parfum
Where
Room 301, Building Na, Wonchang Silup, 49 Yeonmujang-gil, Seongdong-gu, Seoul (서울 성동구 연무장길 49 원창실업 나동 301호)
PriceFrom ₩35,000 per person (Signature A); ₩45,000 for Premium B
Book this workshop: Lumiere Parfum Seongsu (뤼미에르 퍼퓸 성수)
Checked 21 Oct 2026
Sources (2)
A copperplate engraving of cyclamen from Basilius Besler's Hortus Eystettensis, the great garden book of 1613
Cyclamen. Besler, Hortus Eystettensis
Yongsan

비라이트 Candle and Perfume Studio (Yongsan)

A one-hour perfume class where you blend your own 30 ml or 50 ml perfume from 80 materials, with your text printed on the bottle. There is also an alcohol-free water-based version suited to hair and scalp.

Length
About 1 hour
Take home
30 ml or 50 ml perfume
Where
Room 202, 43 Duteopbawi-ro, Yongsan-gu, Seoul 04335 (서울 용산구 두텁바위로 43 202호)
PriceFrom ₩60,000 per person (30 ml); ₩70,000 for 50 ml; ₩78,000 for 50 ml water-based perfume
Book this workshop: 비라이트 Candle and Perfume Studio (Yongsan)
Checked 21 Oct 2026
Sources (1)

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A half-day perfume route

Bukchon and Samcheong, near Anguk station, hold two perfume workshops within walking distance. Aromind is closed on Sundays; Greedy Scent opens daily.

  1. Morning: make your own. Book Aromind (19-7 Bukchon-ro 5-gil) or Greedy Scent Bukchon (12-1 Samcheong-ro 4-gil). Allow 1 to 1.5 hours.
  2. Afternoon in Itaewon: Borntostandout’s flagship (1F, 43-1 Itaewon-ro 55-gil), the Seoul house’s own shop. It is across the city from Bukchon, so take a taxi or the subway.

Practical tips

  • Test on skin, not paper, and wait an hour before you buy.
  • Foreign visitors staying under six months can get the tax back on purchases of 15,000 won or more at shops in the tax refund scheme. Show your passport when you pay. Instant refunds at the till apply to purchases under 1,000,000 won each, up to 5,000,000 won per trip (Visit Seoul). Ask each store if it takes part.
  • Bottles over 100 ml can’t go in carry-on luggage. Pack workshop bottles in your checked bag.
  • Book workshops a day or more ahead, and don’t wear perfume that day.

Hours and prices change, so each listing shows when we last checked it. Some links may earn us a small commission at no cost to you. Affiliate disclosure.