What perfume to buy in Milan

Milan has independent perfume houses, some founded here and some that moved from France, with family-run boutiques that have traded for decades.

See the houses

Guide last checked 5 Oct 2026. Every fact links to its source.

Looking west along the roof of the Duomo, Milan

Houses worth bringing home

Masque MilanoMilan · 2010

Masque Milano

Checked 10 Oct 2026

Milan · since 2010

Alessandro Brun and Riccardo Tedeschi started Masque in Milan in 2010. The house is built like an opera, with its perfumes grouped into acts, and each perfumer's name is printed on the box. It also launched Milano Fragranze, a line about places in the city.

Where to buy

Campo Marzio, Via Brera 2/a, 20121 Milan
Zhor, Via Monte Napoleone 14, 20121 Milan
Mazzolari, Corso Monforte 2, 20122 Milan
50ML, Viale Monte Nero 16, 20135 Milan
10 Corso Como, Corso Como 10, 20154 Milan
Official online shop and stockists; no own shop found

Sources (3)

Milano FragranzeMilan

Milano Fragranze

Checked 5 Oct 2026

Milan

Milano Fragranze is an Italian perfume brand whose fragrances are inspired by places and memories of Milan. Its collection includes scents such as Naviglio, Basilica, Galleria and Brera.

Where to buy

50 ml (stockist), Viale Monte Nero 16, 20135 Milan
10 Corso Como (stockist), Corso Como 10, 20154 Milan
Online at artisticfragrances.com (the brand's official web shop) and 50-ml.com

Sources (5)

Rance 1795

Checked 10 Oct 2026

Milan · since 1795

Francois Rance started this perfume house in Grasse, France, in 1795, and it says Napoleon wore its scents. The house moved to Milan in 1902 and is still run by the family, now Giovanni Rance of the seventh generation. Its Milan boutique on Corso Magenta has been open for more than 25 years.

Where to buy

Own boutique, Corso Magenta 15/A, Milan

Sources (3)

Where to buy them

Flagship boutiques and perfume shops in Milan.

Boutique · Corso Magenta, near Santa Maria delle Grazie

Rance boutique

The Milan home of a perfume house that came from Grasse and settled in Milan in the early 1900s. It is on the same street as The Last Supper.

Where: Corso Magenta 15/A, Milan (Corso Magenta, near Santa Maria delle Grazie)

Last checked 5 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (2)

Perfume museums

Museum

Museo del Profumo

Museo del Profumo is a private museum in Milan that covers about 200 years of perfume history. Its collection includes around 2,000 bottles, artworks, prints and objects relating to historic and modern perfumery.

Where: Via Messina 55, 20156 Milan
Hours: Guided visits by appointment only, at 10:00 or 15:00 (email museodelprofumo@virgilio.it or call 349 690 1045)
Length: about 1.5 hours
Price: Voluntary contribution of €20 per visitor (at least 2 people), or €40 for a one-person visit

Visit website

Last checked 5 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (4)

Hours and prices change, so each listing shows when we last checked it. Some links may earn us a small commission at no cost to you. Affiliate disclosure.