ScentedHerePerfumes of the place

What perfume to buy in Rome

Rome has a family perfume house with several shops of its own and a perfume laboratory that offers a free scent tour.

See the housesCompare workshops

Guide last checked 5 Oct 2026. Every fact links to its source.

The Rome skyline with its domes and bell towers
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Houses worth bringing home

Profumum Roma

Checked 10 Oct 2026
Rome · since 1996

Celestino and Luisa Durante came to Rome from the Molise village of Sant'Elena Sannita and built a business making colognes and lotions. In 1996 four of the family, Giuseppe, Luciano, Maria and Felice Durante, started their own perfume house. It is known for strong perfumes built from a short list of ingredients and has four shops in Rome.

Where to buy
  • Own boutique, Via di Ripetta 248, Rome
  • Own boutique, Via della Colonna Antonina 27, Rome
  • Own boutique, Piazza Giuseppe Mazzini 4, Rome
  • Own boutique, Viale Europa 12, Rome
Sources (3)

Where to buy them

Flagship boutiques and perfume shops in Rome.

Boutique · Next to the Church of Santa Maria Maggiore

Essenzialmente Laura di Laura Bosetti Tonatto

A Rome perfume boutique run by Laura Bosetti Tonatto, selling her own fragrances with staff guiding customers through testing scents. It is located beside the Church of Santa Maria Maggiore.

Where
P.za di Santa Maria Maggiore, 28, 00185 Roma RM, Italy (Next to the Church of Santa Maria Maggiore)
Hours
Daily 11AM, 7PM
Last checked 5 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (3)
Boutique · Centro Storico, near Piazza Colonna

Profumum Roma, Via della Colonna Antonina

The most central Profumum shop, a short walk from the Pantheon and Piazza Colonna. Handy if you only have time for one perfume stop in Rome.

Where
Via della Colonna Antonina 27, Rome (Centro Storico, near Piazza Colonna)
Last checked 10 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (1)
Boutique · Campo Marzio, near Piazza del Popolo

Profumum Roma, Via di Ripetta

A shop of Rome's own family perfume house, on a street between Piazza del Popolo and the Ara Pacis. You can try the whole range of strong, simple perfumes.

Where
Via di Ripetta 248, Rome (Campo Marzio, near Piazza del Popolo)
Last checked 10 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (1)
Or make your own

A perfume workshop in Rome

Blend your own scent with an expert and take the bottle home. Check the booking page for the current price. How prices compare in other cities.

A copperplate engraving of sweet marjoram from Basilius Besler's Hortus Eystettensis, the great garden book of 1613
Sweet marjoram. Besler, Hortus Eystettensis

Rome perfume workshop (FF Tour)

A private session with a local perfumer where you build your own scent from a palette of ingredients. Runs daily, in English or Italian.

Length
1 hour 30 minutes, private
Take home
Your own perfume, 30 ml or 100 ml
Price€180 (30 ml) to €350 (100 ml with a scent consultation)
Book this workshop: Rome perfume workshop (FF Tour)
Checked 5 Oct 2026
Sources (1)

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Hours and prices change, so each listing shows when we last checked it. Some links may earn us a small commission at no cost to you. Affiliate disclosure.