What perfume to buy in Venice

Venice has a perfume house created by a family with over a century in perfumery, whose bottles draw on Murano glass. A city museum traces the city's perfume trade, and visitors can compose a fragrance with a perfumer.

See the houses Make your own perfume, from €150

Guide last checked 21 Oct 2026. Every fact links to its source.

Houses worth bringing home

The Merchant of VeniceVenice

The Merchant of Venice

Checked 21 Oct 2026

Venice

Perfume house created in Venice by the Vidal family, who have worked in perfumery for over a century. Its bottles draw on Murano glass, and it set up the perfume rooms of the Palazzo Mocenigo museum with the city museums in 2013.

Where to buy

Flagship store, Campo San Fantin, San Marco 1895, 30124 Venice
Libreria Studium, San Marco 337, 30124 Venice
Spezieria All'Ercole d'Oro, Strada Nova 2233/A, 30121 Venice
Milano Boutique, Via Brera 4, 20121 Milan
Online at themerchantofvenice.com

Sources (5)

Where to buy them

Flagship boutiques and perfume shops in Venice.

Boutique

The Merchant of Venice, Spezieria All'Ercole d'Oro

A house shop on the Strada Nova.

Where: Strada Nova 2233/A, 30121 Venice

Visit website

Last checked 21 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (1)

House: store locator

Boutique · San Marco

The Merchant of Venice flagship

The house's flagship store on Campo San Fantin in San Marco.

Where: Campo San Fantin, San Marco 1895, 30124 Venice

Visit website

Last checked 21 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (1)

House: store locator

Or make your own

A perfume workshop in Venice

Blend your own scent with an expert and take the bottle home. Check the booking page for the current price. How prices compare in other cities.

An ornamental engraving of Flora standing on a plinth between curling acanthus scrolls and lilies — Le Printemps. About 1727 to 1754

San Marco

The Merchant of Venice perfume composition lab

A guided session with a house perfumer in the Studium bookshop in San Marco, where you compose your own personalised fragrance. In Italian, English or French; book by request form.

Length: 2 hours
Where: Libreria Studium, San Marco 337, 30124 Venice

Price€150 per person for 1 to 4 people, €100 per person for 5 to 12

Book this workshop

Checked 21 Oct 2026

Sources (2)

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Perfume museums

Museum · Santa Croce

Museo di Palazzo Mocenigo

A city museum of costume and perfume in a Venetian palace. Six rooms trace Venice's perfume trade, with old tools, documents and antique bottles.

Where: Santa Croce 1992, 30135 Venice
Hours: 1 April to 31 October 10:00 to 18:00 (last entry 17:00); 1 November to 31 March 10:00 to 17:00 (last entry 16:00); closed Monday
Price: €15 (reduced €7.50)

Visit website

Last checked 21 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (2)

Hours and prices change, so each listing shows when we last checked it. Some links may earn us a small commission at no cost to you. Affiliate disclosure.