Annindriya
Founded 2024
Annindriya calls itself an artistic niche perfume house from Amsterdam. It was started by perfume designer Tanja Deurloo, who also founded the Amsterdam perfume shop Perfume Lounge, and its five debut perfumes launched in April 2024, each made with a different guest perfumer.
Hours and prices change, so check with the shop before you go.
An Amsterdam perfume house built on guest perfumers
Annindriya is an artistic niche perfume house from Amsterdam, started by the chemist and perfume designer Tanja Deurloo. She opened the Amsterdam perfume shop Perfume Lounge in 2009, and Annindriya grew out of her wish for a perfume house of her own. The name comes from Sanskrit, and the house reads it as the power of the senses and the highest insights. The X on its labels stands for a crossroads where people meet.
Its first five perfumes launched in April 2024, each made with a different guest perfumer: Francesca Bianchi, Spyros Drosopoulos, Meabh McCurtin, Christophe Laudamiel and Chester Gibs. The whole range is sold as extraits de parfum, and later scents such as Le Glossy Escape have joined it. A discovery set holds small samples of every extrait.
Annindriya has no shop of its own. Its store list sends Amsterdam visitors to Perfume Lounge at Cornelis Krusemanstraat 25 in Oud-Zuid, the shop Tanja Deurloo founded, and online orders can be collected there too. Perfume Lounge opens from 1 pm to 6 pm on Monday, 10 am to 6 pm from Tuesday to Friday and 11 am to 5 pm on Saturday. Try Orris Soyeux first: Francesca Bianchi reworked Cuir Soyeux, the scent she made in 2019 for the shop's tenth birthday, so it ties the house to the room where you smell it.
- Orris SoyeuxFrancesca Bianchi's dark, boozy orris, a new take on the leather scent she once made for Perfume Lounge.
- Tipsy TuberoseMeabh McCurtin soaks tuberose in a shot of whiskey and lifts it with pink pepper.
- SeekwoodSpyros Drosopoulos set out to catch sunlight on tree bark, using saffron from Greece, where his father was born.
- Vetiver RainChristophe Laudamiel's bergamot, grapefruit and vetiver, meant to smell like the jungle after rain.
- Walk With MeChester Gibs, trained in painting at the Gerrit Rietveld Academy, wanted a colourful spicy citrus with lime leaf, leather and coconut.
Where to buy
- Perfume Lounge, Cornelis Krusemanstraat 25, 1075 NC Amsterdam (Mon 13:00 to 18:00, Tue to Fri 10:00 to 18:00, Sat 11:00 to 17:00)
- Online at annindriya.com