ScentedHerePerfumes of the place
Binet-PapillonParis · 2007
Made in Paris, France

Binet-Papillon

Founded 2007

Founded in 2007 as Papillon Rouge by Virginie Chone, who had been a marketing director at Guerlain. Its perfumes are composed in Grasse, and it sells them from its own boutique in the Galerie Vivienne, a covered arcade near the Palais Royal.

Official website

Last checked 10 Oct 2026

Hours and prices change, so check with the shop before you go.

Sources (4)
The story

Grasse-made perfumes in a Galerie Vivienne boudoir

Binet-Papillon began in Paris in 2007 as Papillon Rouge, an independent house created by Virginie Choné, a former marketing director for Guerlain in France. It later joined with Binet, a name taken from a 17th-century family of perfumers who served the kings of France. One of them, Benoît Binet, was wigmaker to Louis XIV.

The compositions are made and assembled in Grasse, with Choné working alongside the in-house nose, Jean Sauvage. The house says they are over 90 per cent natural and 84 per cent organic, made with organic wheat alcohol, and it holds the Ateliers d'Art de France label. Its standard bottles carry a 17th-century map of Paris.

In Paris it sells from its own boutique at 2 Galerie Vivienne, 5 rue de la Banque, in the 2nd arrondissement, open Tuesday to Saturday from 13:00 to 19:00. The nearest metro stations are Bourse and Palais-Royal. An eau de parfum costs €240 for 100 ml or €125 for 30 ml. Try N° 1 Alkemist Pepper first: the house calls it the founder's signature scent.

  1. N° 1 Alkemist PepperViolet and spicy elemi draped in vetiver, with pepper and petitgrain on top; it was once called Alkemist 1758.
  2. N° 2 Ambre Demi-DeuilA light amber twisted with liquorice and a milky note, carried by sandalwood and myrrh.
  3. N° 3 Cologne CurieuseA cologne-style scent of bergamot and cypress softened by white musk, once called Singe Curieux.
  4. N° 7 Rose ImpolieA green, stubborn rose pulled away from the classics by yuzu, blackcurrant and ginger.
  5. N° 8 Myrrh Blood-DropMandarin with a brief metallic hint of blood, then incense, patchouli, oud and myrrh.
Sources (10)

Where to buy

  • Own boutique, Galerie Vivienne, Paris (Tue to Sat 13:00 to 19:00)

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