d'Annam
A Vietnamese perfume house started by founder and creative director Nick Hoang. Its first collection, Enchanting Vietnam, turns everyday Vietnamese tastes and places into perfume, such as White Rice, Vietnamese Coffee and Pho Breakfast. Later collections look to Japan and China.
Hours and prices change, so check with the shop before you go.
Vietnamese rice, coffee and pho, bottled as perfume
d'Annam is a perfume house from Vietnam, founded by Nick Hoang, who is also its creative director. He spent his childhood in the Vietnamese countryside, with months each year at his grandmother's house. Living in New York, he missed the scents of home, and that gap became the idea for the house. In a February 2025 interview with Ministry of Scent, he said he lives in Ho Chi Minh City and chose to work with a Vietnamese perfumer, Anh Ngo of IFF.
The house tells its stories in chapters. Chapter 1, which Hoang calls a love letter to Vietnam, has nine eaux de parfum taken from daily life and places: White Rice, Vietnamese Coffee, Pho Breakfast, Monsoon Tea, Da Lat, Phu Quoc and more. Chapter 2 turns to Japan and Chapter 3 to China. In June 2026 two of its scents, Japanese Whiskey and Chinese Calligraphy, were named finalists in the independent category of the 12th Art and Olfaction Awards.
It has no shop of its own. Its stores page lists partner shops instead. In Ho Chi Minh City, try Gia Perfumerie at 190 Ly Tu Trong, Blume at 185 Vo Van Tan or 25 Thao Dien, and Scentury Concept at 36Bis Huynh Khuong Ninh. In Hanoi, Gia Perfumerie is at 23 Ba Trieu. A 50 ml bottle costs US$160 on its own site, and a set of nine 2 ml vials from Chapter 1 costs US$59. Try White Rice first: it honours jasmine rice, a Vietnamese symbol of livelihood, and Ministry of Scent names it one of the house's hits.
- White RiceA tribute to white jasmine rice, soft and lightly sweet with the nuttiness of the grain.
- Vietnamese CoffeeDark-roasted Robusta coffee with its caramel and chocolate bitterness, poured over condensed milk and ice.
- Pho BreakfastInspired by pho, the national dish, with its warm spice blend and fresh herbs, without copying it literally.
- In The GardenThe founder's visits to his grandmother's rural garden, with lime trees, jasmine and native plants.
- Phu QuocA sea scent for the southern island, given a local twist with green peppercorn and native woods.
- Through The ForestVietnamese men walking deep into the jungle in search of prized oud.
Where to buy
- Gia Perfumerie, 190 Ly Tu Trong, Ben Thanh, Ho Chi Minh City
- Blume, 185 Vo Van Tan, Ban Co Ward, Ho Chi Minh City
- Blume, 25 Thao Dien, An Khanh Ward, Ho Chi Minh City
- Scentury Concept, 36Bis Huynh Khuong Ninh, Tan Dinh, Ho Chi Minh City
- Gia Perfumerie, 23 Ba Trieu, Hoan Kiem, Hanoi