Di Ser
Founded 1999
Di Ser is an all-natural Japanese perfume house established in 1999 in Sapporo, Hokkaido. It is known for fragrances using agarwood, Japanese flowers, and citrus materials.
Hours and prices change, so check with the shop before you go.
Natural perfume from Sapporo, built on agarwood and flowers
Di Ser is an all-natural perfume line from Sapporo, on Hokkaido in northern Japan, established in 1999. It is made by Essentia, a Sapporo company with its own farm and research work, whose director is Yasuyuki Shinohara. Its emblem is the lotus, which rises clean from muddy water and stands for enlightenment.
The perfumes use only natural fragrance materials, plant-based alcohol and water. Much of the palette is Japanese: kyara agarwood, yuzu, Japanese rose, hinoki and Hokkaido lavender, along with sandalwood and jasmine. Luckyscent, its Los Angeles stockist, says the scents are mixed slowly, in the spirit of Slow Food. Most come in 33 ml bottles.
To smell the range in Japan, go to the Essentia shop on the ground floor of the ZONE Building, Odori Nishi 20-1-3, Chuo-ku, Sapporo, open Monday to Saturday from 10:00 to 18:00 and closed on Sundays and holidays. Prices run from ¥11,000 for an eau de parfum to ¥132,000 for Kyara. Try Hana no Oto first: it pairs roses with agarwood, the house's signature material, at ¥33,000, a quarter of Kyara's price.
- KyaraA woody parfum distilled from kyara agarwood, the material at the heart of the house.
- SasoraAgarwood brightened with yuzu.
- Hana no OtoRoses laid over agarwood.
- Hana MatsuriCherry blossom season, in citrus, flowers and woods.
- IzayoiThe moon on the sixteenth night, in citrus, spice and wood.
- Kumo no KoromoA citrus and wood scent based on a Tanabata myth.
Where to buy
- Essentia shop, ZONE Building 1F, Odori Nishi 20-1-3, Chuo-ku, Sapporo (Mon to Sat 10:00 to 18:00)
- amritara house Omotesando, Tokyo (stockist)