KO-GU
Founded 2022
KO-GU is the everyday perfume brand of NOSE SHOP, the Tokyo shop for niche perfume, and it launched in March 2022. Its eaux de parfum come in 33 ml bottles and carry plain names such as Musk, Moss, Soil and Rain. The perfumes are made in Japan. The brand renewed its packaging and its brand philosophy in December 2025.
Hours and prices change, so check with the shop before you go.
NOSE SHOP's everyday perfume, made in Japan
KO-GU was launched in March 2022 by NOSE SHOP, the Tokyo shop known for niche perfume. Its name is written 香具, and it treats scent as a tool for daily life rather than a luxury. In December 2025 it renewed its packaging and its philosophy, with the aim of sending a new standard of good scent from Japan to the world.
The eaux de parfum come in a single 33 ml size, and every product page gives Japan as the country of origin. The names are plain: Musk, Moss, Soil, Rain, Green Tea, Sakura. Each page lists the full notes and the share of perfume oil, 15 or 20 percent. Musk is made of musk alone, from the first spray to the last trace.
In Tokyo, KO-GU has two shops of its own: KO-GU Shinjuku in LUMINE 1, B1F, 1-1-5 Nishi-Shinjuku, and KO-GU Shibuya at RAYARD MIYASHITA PARK South 2F, 6-20-10 Jingumae. A third shop is in Kyoto Takashimaya S.C. on Shijo-dori. NOSE SHOP stores also sell it. A 33 ml eau de parfum costs ¥7,700. Try Moss first: a misty forest with damp earth and a little sea salt, a modern take on the classic fougère.
- MuskMusk and nothing else, meant to smell like clean linen and warm skin.
- MossA foggy forest after rain, with mugwort, laurel and pine over sandalwood and cedar.
- SoilBright citrus over rain-soaked earth, with rosemary and a patchouli base to steady the mind.
- RainWet asphalt and street trees, with cool anise and watery flowers.
- Green TeaWind over a tea field in fresh leaf, with lemon, thyme and lavender.
- SakuraCherry blossom opening rather than falling, with peach and a soft beeswax base.
Where to buy
- KO-GU Shinjuku, LUMINE 1 B1F, 1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- KO-GU Shibuya, RAYARD MIYASHITA PARK South 2F, 6-20-10 Jingumae, Shibuya-ku, Tokyo
- KO-GU Kyoto, Kyoto Takashimaya S.C. [T8] 2F, 35 Otabicho, Shijo-dori Teramachi Higashi-iru 2-chome, Shimogyo-ku, Kyoto