Naturalmente Aromas

Naturalmente Aromas is a small family business in the centre of Seville. Its own site says it began at the start of this century and names no founder. It both makes and sells its products, with no franchise. In August 2020 the shop, which had always worked offline, started a blog and used it to present Equus, a men's scent of leather, cedar, patchouli, vetiver and verbena inspired by horse riding.

Its own perfumes carry the name Aromas de Sevilla. They are made by hand in the traditional way from natural essences, in stages, with time left for each blend to macerate, so a scent can be out of stock while a new batch matures. Many are named after places in the city, such as Patio de los Naranjos, Parque de María Luisa and Doña Elvira. The shop also sells natural soaps and cosmetics.

To buy them in Seville, go to its own place, the Naturalmente Aromas shop at Calle Francos 7, open from 10:00 to 20:30. Bottles run from 35 ml to 100 ml, at €20 to €60 on its site, and there are gift bottles shaped like an apple, a chandelier or a ball. Try Patio de los Naranjos first: it is the shop's picture of a Seville spring, with the green citrus of the orange tree, jasmine and rose.