NEESH
NEESH traces its start to 1904, when F. Chand, a jeweller in India, began working with fragrance, and a fifth-generation family member revived the house in 2014. Its company is based in Ambala, Haryana, and it sells extraits de parfum.
Hours and prices change, so check with the shop before you go.
NEESH, a jeweller's perfumes from Ambala
NEESH traces its start to 1904, when F. Chand, a jeweller in India, came by ambergris through a client. He tried more than 150 blends with wild vetiver and Mysore sandalwood and called the result Vergis. In 1905 he gave a bottle to the royal family of Punjab with their gold jewellery order, and they asked him for scents of their own. For four generations the jewellery house made perfumes only for royal clients.
In 2014 a fifth-generation family member, back from Australia to run the family business, revived the perfumes with international perfumers. The first two were Haute Tobacco and Luxe Hayat. The company, NEESH Perfumes Private Limited, is based in Ambala, Haryana. Every scent is an extrait de parfum, and the bottle is cut like an emerald, after the house's jewels.
To smell it in Mumbai, its own store list names two stockists: Broadway on Hill Road in Bandra West, and CDC Experience by Crepdog Crew in Khar. In New Delhi it lists Broadway at Ambience Mall, Vasant Kunj, and CDC Experience by Crepdog Crew on Westend Marg. In Ambala itself the list includes Fateh Chand Bansi Lal Jewellers on Nicholson Road in Ambala Cantt. A 50 ml bottle of Palace of Illusions costs Rs 7,500 on its site. Try Milky Way first: it was the last scent of the late perfumer Remco De Meijere, brought back on the same formula.
- Palace of IllusionsInspired by the Sun Temple at Konark in Odisha, it is meant to shift with skin, weather and hour, as the temple walls change in the light.
- Milky WayA milky cardamom scent by Remco De Meijere, first made in 2020, dropped when cardamom oil grew too costly, then brought back in his memory.
- Haute TobaccoOne of the first two scents of the revival, by Christian Provenzano: a red evening sky over Cuban tobacco fields.
- TsunaraIts name joins tsunami with nara, human, and Kevin Mathys built it as a marine scent with the force of the sea.
- Haute VetiverThe smell of first rain on sun-baked earth, built on Indian wild vetiver with citrus and raw cacao.
Where to buy
- Fateh Chand Bansi Lal Jewellers, 5395 Nicholson Road, Sadar Bazar, Ambala Cantt (the founding family's jewellers)
- Broadway, Hill Road, Bandra West, Mumbai (stockist)
- CDC Experience by Crepdog Crew, Landmark Platinum Building, Swami Vivekanand Road, Khar, Bandra West, Mumbai (stockist)
- Broadway, Ground Floor, Ambience Mall, Vasant Kunj, New Delhi (stockist)
- CDC Experience by Crepdog Crew, 261 Westend Marg, Saidulajab, New Delhi (stockist)