ScentedHerePerfumes of the place
P.SevenTaipei · 2012
Made in Taipei, Taiwan

P.Seven

Founded 2012

Taipei house that makes perfume from Taiwanese tea. Founder Pan Yu-ching started the company in 2012 in a tiny shop off Songjiang Road, and its classic scent, Ming, is made with Taiwanese Jin Xuan tea. The house calls its idea Taiwan in a bottle.

Official website

Last checked 8 Nov 2026

Hours and prices change, so check with the shop before you go.

Sources (6)
The story

Taiwanese tea, bottled as perfume in Taipei

P.Seven is a Taipei perfume house built on Taiwanese tea. Its founder, Pan Yu-ching, worked for five years as a tea master at a tea house in the Grand Hotel Taipei, where tasting tea trained her sense of smell. She started the company in 2012 in a tiny shop off Songjiang Road, NOWnews reported in 2019, and chose Taiwan's tea as the base for her scents. The house calls its idea Taiwan in a bottle.

Its first perfume, Ming, took about 18 months and more than 200 trials, the house says, and is built on the scent left at the bottom of a cup of Jin Xuan tea. Business Today reported in 2022 that for its first six years P.Seven sold only Ming. The range now includes black tea perfumes, an osmanthus and oolong scent, a series of ink scents, and pillow sprays named for places in Taiwan such as Alishan and Sun Moon Lake. Its own pages do not say where the perfume itself is blended.

In Taipei the house runs two shops itself. One is the P.Seven Yongkang concept store at No. 4, Lane 12, Yongkang Street in Da'an, open 10:30 to 21:00. The other is on the second floor of Eslite at Songshan Cultural Park in Xinyi. The LAI HAO Taiwan gift shop on Yongkang Street and the Taipei Fine Arts Museum also stock it. On its own site, a 3 ml mini of Ming costs NT$580 and a 25 ml Golden Osmanthus costs NT$2,450. Try Ming first: it is the scent that started the house, Jin Xuan tea between fir, cypress and a soft, inky base.

  1. MingThe first P.Seven perfume, built on the lingering scent of Jin Xuan tea, with fir, frankincense and Taiwan cypress above and spikenard, musk and tonka below.
  2. Golden OsmanthusA quiet lane at dusk where osmanthus drifts on the breeze and a pot of Jin Xuan oolong is brewing under a large tree.
  3. Ruby Black TeaAn evening walk through a garden, made with Taiwanese red jade black tea and sweetened with honey and sugarcane over cedar.
Sources (8)

Where to buy

  • P.Seven Yongkang concept store, No. 4, Lane 12, Yongkang St, Da'an District, Taipei (台北市大安區永康街12巷4號), 10:30 to 21:00, phone 02 2395 7077
  • P.Seven at Eslite Songyan, 2F, No. 88, Yanchang Rd, Xinyi District, Taipei (台北市信義區菸廠路88號2樓), 11:00 to 22:00
  • Online at panseven.com

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