Perfumérica
Founded 2020
A Mexican perfume house from Mexico City, born in 2020 and described on its own site as a family legacy. Its perfumes are made by hand in the Frallier laboratories, and its stores are equipped to make custom perfumes with your name on them. Several scents are named for Mexican places and traditions, such as Izamal, Wirikuta and Copal con Cempasúchil.
Hours and prices change, so check with the shop before you go.
Custom perfume and Mexican places, from Mexico City
Perfumérica is a Mexico City perfume house born in 2020, which describes itself as a family legacy. Its own blog names the founders as the brothers Bernardo and Gerardo Pérez Rojas, with their partner Juan Pablo Palafox. The house says it carries on the tradition of Mexican fine perfumery from the Frallier laboratories.
The perfumes are made by hand in the Frallier laboratories. Personal perfume is at the heart of the house: in its shops or online you answer a short test, and its specialists help you find your blend, which can carry your name. Beside the personal ranges sits the Colección México, named for Mexican places, and seasonal editions that follow the calendar. In May 2023 Time Out México listed it among the city's places for custom perfume.
Perfumérica has twelve shops in Mexico City and 26 across Mexico, all on its stores page. Its flagship stores are in Condesa at Avenida Parras 5, in Juárez at Liverpool 70 and in Pasaje Parián at Avenida Álvaro Obregón 130 in Roma Norte. Try Izamal first: named for the yellow town in Yucatán, it opens on bergamot, cassis and grapefruit over a floral heart, an easy start to the Mexico collection.
- IzamalNamed for the yellow town of Izamal in Yucatán, citrus and cassis over magnolia, rose and berries.
- WirikutaA journey to the sacred desert of Wirikuta in San Luis Potosí, its dunes and its wide open space.
- Copal con CempasúchilA seasonal scent for the Day of the Dead, with copal resin, incense and the cempasúchil marigold.
Where to buy
- Flagship store Condesa, Av. Parras 5, Colonia Condesa, 06100 Ciudad de México
- Flagship store Juárez, Liverpool 70, Juárez, 06600 Ciudad de México
- Flagship store Pasaje Parián, Av. Álvaro Obregón 130, Roma Norte, 06700 Ciudad de México
- Twelve Mexico City stores in all (26 across Mexico), listed on its stores page
- Online at perfumerica.mx
In our city guides
- Perfumérica: Flagship Store Condesa (Boutique, Mexico City)