Rahasya

Rahasya is a Singaporean fragrance brand launched in 2024 by three childhood friends, Sai Pogaru, Sachit Sood and Utkarsh Vijayvargiya, who left jobs in tech and consulting to start it. The name is Sanskrit for mystery or secret. On its own site the founders say they have lived most of their lives outside India and look for ways to stay connected to home.

Its perfumes are inspired by modern India and built on Indian ingredients and memories of home. The first four scents launched in November 2024 as the Debut Collection. ELLE Singapore reports seven fragrances now, sold at Selfridges in the UK and at niche perfume shops across the US. The brand does not say where the perfumes are made or who composes them.

Rahasya has no shop of its own. In Singapore, its Find Us page lists two stockists: The Scent Parlor at 67 Circular Road, Level 3, by Boat Quay, and Escentials at Paragon, 290 Orchard Road. A 50 ml eau de parfum costs S$168 on its website. Try Chai Addiction first. It turns the daily cup of chai, shared with family and friends, into a perfume of black tea, cardamom and ginger over a milk accord.