Tadhana
Founded 2023
Tadhana is a Filipino niche perfume house founded by perfumer Shale Albao, who trained at ISIPCA in France. Its own site says it is building a modern Asian fragrance house from Manila. Its first collection, Persona, has six perfumes such as Classy, Lover and Rebel.
Hours and prices change, so check with the shop before you go.
Bohol salt and Davao coffee in Filipino niche perfume
Tadhana is a Filipino perfume house founded in 2023 and launched in 2024 by Shale Albao, its head perfumer and creative director. Tadhana is the Filipino word for fate or destiny. Albao was a chemical engineer who built an industrial chemical distribution company, then studied perfumery at ISIPCA in France. Her partner Evgeny Olin is the house's strategist. In April 2026 BusinessWorld described it as a Pasig-based company that grew from a condominium unit into its own manufacturing operation.
Its own site says it is building a modern Asian fragrance house from Manila. Each scent is built around one hero ingredient from the Philippines or Asia, such as Asin Tibuok salt from Bohol, sampaguita, almaciga resin or Davao coffee, and is composed with French techniques. The first collection, Persona, names its scents after characters: Rockstar, Classy, Lover, Innocent, Scandalous and Rebel. The house works with local distilleries that buy from farmers, and is building its own distillation.
It has no shop of its own. Its head office in Pasig City sees visitors by appointment only. In Metro Manila its stores page lists Spatio on the third floor of Opus Mall, Quezon City, The Fragrant Fox inside The AutoComplex on Mercury Avenue, Quezon City, and Kultura Atelier on the second floor of SM Makati. Try Lover first: Vogue Philippines says it recalls Albao's childhood in Bacolod, with muscovado, dark rum, ginger, cocoa and tuberose.
- LoverThe founder's childhood in Bacolod, told with muscovado, dark rum, ginger, cocoa and tuberose.
- RockstarA nod to headstrong people in the founder's life, with mango and coconut for a self-made friend from Camiguin.
- InnocentAn airy, clean floral that opens with calamansi and lavender.
- ClassyA polished scent meant to go from the office to the evening.
- ScandalousA bold scent made for a night out.
- RebelAn edgy, urban scent for city life.
Where to buy
- Spatio, 3rd Floor, Opus Mall, Bridgetowne Blvd., Quezon City
- The Fragrant Fox, The AutoComplex, 8 Mercury Ave., Quezon City
- Kultura Atelier, 2nd Floor, SM Makati, 1223 Palm Drive, Makati City
- Kultura pop-up, Mitsukoshi BGC, 8th Avenue corner 36th Street, Taguig City
- Online shop, tadhana.co