Toouch

Toouch is a young perfume house from Vietnam. Tatler Asia counts it among the Vietnamese niche houses founded in 2025, and says it works with perfumer Sy Truong. The name comes from the English word touch: the touch of scent on skin, on memory and on feeling. Its own site says every perfume is created and crafted in Vietnam.

The bottle joins a square and a circle, after the Vietnamese idea of a round sky and a square earth. Its screw caps are made by hand by skilled Vietnamese craftsmen, and the boxes use eco-friendly paper. The first line, Whispers of the Cities, turns places into scent: Smoky Graze for Ho Chi Minh City, Heritage Nuzzle for Hanoi and Dreamy Nautica for Da Nang. A newer line, Under One Roof, includes Purple Rice. The house also sells eaux de toilette, candles and reed diffusers.

Toouch has a shop of its own, the Toouch Flagship Store at 218 Le Van Sy, Tan Son Hoa Ward, Ho Chi Minh City, open from 10 am to 9:30 pm. In the same city it is also sold at Rue Miche L'edition, on level B3 of Union Square, 171 Dong Khoi. An eau de parfum from the Under One Roof line costs 2,090,000 dong on its own site. Try Smoky Graze first: it is the scent the house made for Ho Chi Minh City, with coffee, cacao and amber.